Transurban’s Linkt crowns VML as creative agency of record

Creative organisation, VML, has been named as the creative agency of record for Transurban’s Australian customer retail brand, Linkt.

The appointment will see the WPP agency collaborate with Transurban to bolster Linkt’s profile via increasing brand awareness, customer advocacy and comprehension.

Overall, Linkt’s benefits for drivers are expected to be spotlighted by the new partnership’s work.