Australian Turf Club reminds punters the races aren’t all about racing

Nathan Jolly

February 27, 2024 11:46

Australian Turf Club has launched a new campaign titled ‘Expect It All’, aimed at highlighting the range of activities surrounding the forthcoming racing carnivals.

Expect It All will serve as the foundational marketing and creative campaign for Australian Turf Club across forthcoming carnivals, including both the 2024 Sydney Autumn Racing Carnival and the 2024 Sydney Everest Carnival.

The campaign was brought to life by creative agency MAXCo.LAB, utilising illustrations by Stuart McLachlan, which splash across the action on offer — aimed at highlighting “how racing has evolved, appealing to a new generation who flock to Sydney’s racecourses for the wide variety of experiences on offer for a social day out”.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.