‘World-first for cross-channel audience measurement’: Ipsos partners with OzTAM

Ipsos has partnered with OzTAM to include BVOD metrics into Ipsos iris in order to provide cross-channel video audience measurement that captures data across multiple devices and content types.

The integration will allow for unduplicated audience reach of media organisations’ combined total digital and video content across BVOD, website, and app on all main devices, total reach of different content types across BVOD and digital, and deeper audience profiling of BVOD audiences through fusion of OzTAM VPM with the Ipsos iris panel.