F.Y.I.

Australian Unity hires Carat

Media agency Carat has been awarded the account for Australian Unity, from Starcom.

The announcement:

Carat Australia announced today they have been selected by Australian Unity as their communications partner.

This new business adds to the recent announcements of Kraft, Disney Channel and Solar First, giving a total of over $54million in billings for the Melbourne office and growth of 30% year to date.

Carat won the account from Starcom. The decision by Australian Unity to award the business to Carat was based on the agency’s high level of strategic thinking, solid trading offer and strength in business management.

Australian Unity is one of Australia’s leading Health Insurance, Retirement Living,

Investment, Personal Insurance and Home Loans business.

“We are thrilled with this win. Australian Unity is a well-known and trusted brand in Australia and we are very excited at the prospect of doing some interesting and challenging work together,” said Simon Ryan, Managing Director, Carat Melbourne.

Source: Carat Australia press release

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