Australian Women’s Weekly officially launches food website
Bauer Media’s Australian Women’s Weekly has officially launched a digital hub for food recipes.
The new website this morning
When it was first announced, Nicole Byers, editor-in-chief of The Australian Women’s Weekly, said the recipes were part of Australia’s national heritage.
“That legacy has only strengthened over time. Our soon-to-be-launched digital site Australia Women’s Weekly Food is welcoming, wholesome and 100% fad free.It’s diverse, but uncomplicated, it’s premium but it’s unpretentious, and the recipes have all be triple tested so our audience really know that they work,” she said.
Consumers will now be able to access Women’s Weekly’s ‘triple-tested’ recipes, how to’s, product reviews and curated recipe groups such ‘quick and easy’, ‘baking’, ‘healthy’, ‘midweek dinners’ and ‘workday lunches’, through the website.
It also features video content with stop-motion features, and step-by-step articles for making food.
Sarah-Belle Murphy, general manager of digital at Bauer Media, said the website will be known as the ‘go-to’ destination for all things food, family, cooking and entertaining.
“The Weekly has been synonymous with sharing great ideas and recipes for decades. Now we’re bringing it all together in an immersive website so our audiences can experience the triple-tested dishes The Weekly is known for,” Murphy said.
Today, Byers added: “We’re delighted to bring the trust and heritage of our extensive culinary content and test kitchen talent, to our loyal readers who want access to our recipes on a premium website.”
The announcement is part of a major digital push for the German-owned publisher, which has been attempting to create a modern publishing business under CEO Paul Dykzeul. Just last week, Bauer Media merged its print and digital teams across Harper’s Bazaar and Elle Magazine.
It’s amazing that no-one thought of doing this before (cough, cough)
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Um, wasn’t the Food to Love site — launched amidst much fanfare a few years back, but not much else since — meant to be Bauer’s food recipe hub?
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