Doctor Who franchise director to headline Mumbrella Entertainment Marketing Summit, plus ABC to discuss reinvention

Sally de st Croix, global franchise director of Doctor Who at BBC Studios in London, will headline the Mumbrella Entertainment Marketing Summit in November.

de st Croix will elaborate on the opportunities created from a new direction for the Doctor Who series

De st Criox is responsible for facilitating the growth of Doctor Who at a pivotal moment in the iconic series’ history, with the announcement of the first female Doctor, played by Jodie Whittaker.

She’ll explain how a new cast, creative team and tone has allowed the BBC to take a fresh look at its marketing campaigns, brand partnerships and licensing deals.

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