Dr Mumbo

Australian’s $1m iPad ads (give or take $950,000)

Fair to say The Australian has gone iPad crazy, with four items about it in yesterday’s Media section alone.

And well it might, what with The Australian making a lot of its own plans to be available on the device.  

And it’s going splendidly, according to the paper, which reports:

“The Australian is believed to be the first newspaper in Australia to sign-up lucrative advertising packages for the iPad, which is expected to garner $1 million in the next few weeks.”

Admittedly, that’s slightly tainted by the fourth paragraph of the story that concedes that each $250,000 package includes $200,000 of print and digital advertising with only $50,000 for the iPad. And that so far only CommBank has signed up.


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