Australians win gold at POPAI awards
Six Australian shopper marketing manufacturers and agencies have won gold at the POPAI Global Marketing at Retail Awards in Dusseldorf, Germany.
The announcement:
SYDNEY, 19TH FEBRUARY 2014: Australian ‘Golds’ may be eluding us in the Winter Olympics, but not so for Australian Shopper Marketing manufacturers and agencies.
Yesterday in Dusseldorf, Germany, it was announced that Australia has once again been recognised for its leadership in shopper marketing initiatives and effectiveness, scooping six Golds at the POPAI Global Marketing at Retail Awards, hosted at this year’s EuroShop.
More than 200 entries were judged across five different languages by an independent global team of marketing at retail professionals.
“The entries were evaluated on their design, engineering, shopper engagement, retail experience, brand performance and sales results,” says Philip Best, General Manager POPAI (Australia and New Zealand). “Once again, our entrants have demonstrated global leadership in translating strategic shopper marketing insights into effective and innovative solutions at the point of purchase. Congratulations to all our winning members.”
To qualify for entry into the 2014 POPAI Global Marketing at Retail Awards, entrants were required to have won Gold or Major Industry Awards from the 2013 Awards Contest run by POPAI Chapters including Australia & New Zealand, France, DACH, Hungary, Italy, North America, South Africa and the United Kingdom & Ireland.
Global Gold Award winners across Australian and New Zealand entries include:
Food Retailers – Semi Permanent Category
ACTIVE DISPLAY GROUP
Retail Safari/P&G
Oral B Pro Health Sampling Table
Convenience/Route Stores – Permanent
POP IMPACT Pty Ltd
Ferrero Australia
Kinderino Counter Display
Professional Healthcare (Medical/ Pharmacy/Veterinary) – Permanent
SUMO VISUAL GROUP
Chemmart Pharmacy
Chemmart Natural Medicines Wall
Home Entertainment, Telecommunications & Computer Retailers – Temporary
CHEIL AUSTRALIA
Samsung Electronics
Taking On Goliath
Home Entertainment, Telecommunications & Computer Retailers – Permanent
CONVERT
Hewlett Packard Australia Pty Ltd
HP ePrint Units Live & Non Live
Digital in Store Media Content
CHEIL AUSTRALIA
Samsung Electronics
Genuine Stopping Power
Source: POPAI media release
