Australia’s Adam Taylor wins international ad photographer of the year

Australian photographer Adam Taylor has won top honours at the International Photography Awards.

Taylor shot the Surfrider campaign for Leo Burnett Syndey, which ran in surf magazines earlier this winter.

On the Surfrider campaign, Taylor commented: “All subjects were shot on location but we couldn’t shoot the mother and child in the oil on the foreshore because of the mess it would have made with oil draining out into the surf. Instead we captured the talent in studio and added the backdrop in post. The overall grade was also in tune with softer lighting, creating a mood that peaks people’s interest.”

The ads were shot on a 35mm digital camera in mostly all natural lighting, Taylor added.

The other IPA winners:

Automotive, Igor Omulecki, Audi A8

Beauty, Yulia Gorbachenko, The Look

Fashion, Peter Lippmann, Women of History

Food, Maurice Heesen, Heinz

Music, Miki Matsushima, Boris

Product, Brian Kulmann, Gatorade

Self promotion, Randi Berez


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.