The Monkeys launches online TV series for Ice Break

The Monkeys has created a seven-part online TV series for Parmalat ice coffee brand Ice Break, the beverage that “adds a motor to your day”.

http://youtu.be/Gk7YfEmzXn0

The series, which also features a man who attached a fighter jet engine to a World War 2 truck, will run on Facebook and YouTube.

Scott Nowell, The Monkeys’ ECD, said: “Add A Motor To It is exactly the type of balls-out entertainment our market craves, all built around a brand message and product truth. All credit to our partners at Ice Break for inspiring and commissioning the series, which represents a shift in the style of communication to something far more relevant to our audience than traditional messaging.”