The Monkeys has created a seven-part online TV series for Parmalat ice coffee brand Ice Break, the beverage that “adds a motor to your day”.
The series, which also features a man who attached a fighter jet engine to a World War 2 truck, will run on Facebook and YouTube.
Scott Nowell, The Monkeys’ ECD, said: “Add A Motor To It is exactly the type of balls-out entertainment our market craves, all built around a brand message and product truth. All credit to our partners at Ice Break for inspiring and commissioning the series, which represents a shift in the style of communication to something far more relevant to our audience than traditional messaging.”
The world’s fastest couch record attempt was featured on the TV show with presenter Karl Stefanovic.