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Australia’s first deals site for gays and lesbians launches

Australia’s first gay and lesbian online shopping portal has launched.

Devised by Pink Media Group, Pink Rewards is a one-stop destination for discounted products and services in travel, beauty, technology and fashion.

Among the brands with offers on the site – which takes advertising – are Webjet, Marie Claire, Naked Tan, Star Shots Photography, Red Balloon, DNA Magazine, Laser Clinics Australia, Marcuse and Pacific Magazines.

Ben Mulcahy, Pink Media Group’s MD, said: “Current shopping sites are not tailored to our lifestyle. The imagery is predominantly heterosexual couples, many products for families with kids. We want products and services which are tailored for our lifestyle at rewarding prices.”

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