Australia’s longest-running motoring magazine launches redesign, claiming ‘print’s not dead’

South Australian motoring magazine samotor has launched a redesign, with samotor editor Jane Woodhams claiming “print’s not dead”.

She said: “A readership survey revealed that more than half of samotor readers still want to receive a printed copy of the magazine, so we want to make sure we deliver on that.

The free publication has been in existence since 1913, with half of SA households receiving a copy.

“Over the years, we’ve continued to reinvent the magazine, but we feel this is our best effort yet,” Woodhams said.

“It’s cleaner and more contemporary than anything we’ve done before, but still has a playful feel.

“It certainly doesn’t look, feel or read like a magazine that’s more than 100 years old.”

The old magazine design

To achieve the redesign, samotor enlisted the help of design consultant James Pryor, who has previously worked for the UK’s Daily Telegraph, British GQ, Elle UK, Audi and Bentley.

An aerial image of Normanville jetty by South Australian photographer Bo Le was selected for the cover, and the work of local illustrator Pip Kruger features within the magazine.

“The image we chose for the cover is just one example of the beautiful sights SA has to offer and we’ll definitely be showcasing more of them in the future,” said Woodhams.

“We’ve made sure to retain a strong South Australian focus, which we understand is very important to our readers.

“We know and love this state and that’s something that will never change.”


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