‘Quit smoking and quit the crap that goes with it’ says NSW and Victoria cancer council campaign
The Cancer Institute NSW and Cancer Council Victoria have joined forces for a new campaign which urges smokers to quit by highlighting the negative aspects of the habit.
From being embarrassed to give a hug to having bad breath, the 30 second TVC shows different smokers struggling with the habit’s side effects.
The ad concludes with a voiceover which says “quit smoking and you quit all the crap that goes with it”, followed by the tagline: “You quit. You win.”
This campaign should have some effect on many adult smokers – let’s hope so, It doesn’t suggest to all of Australia’s 2,600,000 daily smokers that they are immediately affecting the hearts and lungs of everyone nearby, especially family and friends. Smelling bad isn’t really the main problem – it’s what smokers (nicotine dependants) are doing to others with the toxins in their second-hand smoke that is the biggest problem.
Let’s hope that this campaign encourages another chunk of that 2,600,000 to escape from Big Tobacco’s clutches.
We do realise that different approaches are sometimes needed, but there aren’t many reminders in the media of the basic rights of non-smokers. We can block our ears from loud noises, and our eyes from bright lights, but we can’t block our mouths and noses from breathing in the potentially deadly toxins in second-hand tobacco smoke from Australia’s 2,600,000 daily smokers.