Mumbrella Logo
Login
News

Australia’s outdoor advertising industry growth slows

May 31, 2018 1:01

The rapid growth of the Australian outdoor advertising sector appears to have slowed, with the 2017 annual report suggesting a 6% year on year increase, compared to 15.7% for 2016.

According to the latest report from the Outdoor Media Association (OMA), total media revenue for the outdoor sector was $837m for 2017, up from $789.5m the year prior.

Outdoor advertising spend over the years. Source: OMA

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics
OMA
Latest
It's official: Google's AI Mode destroys informational clicks
Clemenger BBDO ramps up media as Omnicom integration takes hold
'Designed to intimidate': Police investigate targeting of journalist Nick McKenzie's house
Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?
Is The Melbourne Cup too much of a gamble for sponsors?

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.