Outdoor industry grew by 15.7% in 2016, OMA data suggests

Australia’s out-of-home advertising industry saw a massive 15.7% revenue growth during 2016, new numbers from the Outdoor Media Association suggest.

According to the newly released data – which is gathered directly from OMA members – the industry saw revenue grow by more than $100m, from $682.1m to $789.5m

Outdoor advertising saw $789.5m in revenue in 2016.

However, the industry’s rate of increase – driven in part by the arrival of digital billboards – does appear to be slowing, with each of the four quarters a little lower than the previous one. Growth for the four quarters of 2016 was 19.1%, 18.2%, 14.8% and 12.5% respectively.