Australia’s Own almond milk teleports woman to forest via 72 and Sunny
Freedom Foods has released its first advertising campaign for Australia’s Own’s Organic Almond Milk, ‘Nurtured by Nature’, via 72 and Sunny.
72 and Sunny has been the creative partner for Freedom Foods since early this year.
The 30-second spot sees a woman take a carton of Organic Almond Milk out of her fridge to have with museli, only to be teleported to a forest where she celebrates.
Freedom Foods marketing manager Hamish Thomson said: “It was great working on this campaign with 72 and Sunny, who delivered a socially relevant idea for a brand that pioneered certified organic plant-based beverages over 20 years ago. There’s no better way to launch our first campaign than with the uplifting feeling of nature.”
72 and Sunny head of product Luke Martin, commented: “Nature culturally is very powerful at the moment, as a tonic to the pressures of modern life. We really wanted to create something that captured that feeling.”
One of the campaign’s assets
The campaign will be on Out-Of-Home, shopper media, radio, digital and socials.
72 and Sunny’s previous campaign with Freedom Food was released earlier this year for barista milk brand MilkLab.
Earlier this week, the agency announced four hires, including Genevieve Hoey.
Credits:
Client: Freedom Foods
General Manager Marketing: Serge Costi
Marketing Manager: Hamish Thomson
Creative: 72andSunny Sydney
Director: Stefan Hunt
Production Company : Exit films
Audio Production: Heckler
Media: UM
Digital/Social: Reprise
