Australia’s top brands back Inclusive 100 to standardise inclusive production
Major brands and agencies have united behind a new initiative to embed inclusive practices in film, TV and advertising production.
The announcement:
Australia’s top marketing and production leaders have rallied behind a groundbreaking industry initiative that aims to make inclusive production standard practice across film, television and advertising.
Representatives from major brands including McDonald’s, Mars, Tennis Australia, Bunnings, Commonwealth Bank, Aldi, Nine, Woolworths, Bupa, Big W and Pinterest joined leading agencies Hogarth, Paper Moose, Chello, Ogilvy, Thinkerbell, The Hallway, Atomic 212, Clemenger BBDO and 2045 at the launch events, alongside the Australian Association of National Advertisers (AANA).
The Inclusive 100, launched in Melbourne and Sydney this month, brings together the country’s most influential brands and agencies under a unified mission: to transform the industry through accountable inclusion rather than tokenistic gestures.
The movement is spearheaded by Inclusively Made, the industry standard for inclusive production, which provides the certification framework that guides productions to authentically represent people with disability both on-screen and behind the camera.
The launch events brought together an unprecedented gathering of Australia’s marketing elite. Major brands were represented alongside creative powerhouses underscoring the initiative’s industry-wide significance.
Source: Thinkerbell
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