Australiasian Professional Services Marketing Association rebrands to ICON

The Australiasian Professional Services Marketing Association (APSMA) has rebranded to Influence, Collaboration and Opportunity Network (ICON).

Created by Mr Mumbles, the rebrand includes a new logo and set of brand guidelines in a bid to remain relevant in the B2B professional services market.

Creative partner at Mr Mumbles, Laurie Ingram, said in a statement: “It was challenging, but also incredibly inspiring to work with the leading CMOs in professional services across the APAC region on this major rebranding project.”

Alex Grell, ICON president, said: “With a new strategic direction, name and brand, we look forward to being more visible and more relevant to all B2B sales, business development, marketing and communications professionals throughout the Asia Pacific region.”

The renaming of APSMA will now see the brand have the same name as public relations agency ICON.



  • Client: ICON
  • General Manager – Michelle Prior
  • President – Alex Grell
  • Creative Agency – Mr Mumbles
  • Creative Partner – Andrew Town
  • Creative Partner – Laurie Ingram
  • Strategy Director – Eryl Thomas
  • Client Service – Lisa Milner
  • Senior Designer – Daniel Matthews

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.