Auto One launches brand platform ‘It’s the one’ in first work from Edge

Auto parts retailer Auto One has launched a new brand platform ‘It’s the one’ with a campaign from creative agency, Edge.

According to the agency, the strategy behind the campaign was revised to focus on building brand saliency due to the current retail situation caused by COVID-19.

The campaign is the first work from the agency since it won the creative and media account for Auto One earlier this year.