If the images from Boston are distressing enough to warn people about, how about you just don’t autoplay them?
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Well done Mumbrella.
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Who doesn’t hate autoplay?
…advertisers!
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@ hex.
If I were looking to advertise video on a publishers website. I would only advertise without autoplay. The ad will still roll when the user presses play. This occurs on the BBC site as an example. As a result the advertiser knows that the user has willingly requested to watch the vid – simple.
Autoplay is underhand, black-hat, cowboy style. Really poor form, especially when the video is showing people being blown up in a terrorist attack.
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Autoplay is another deceitful tactic by online marketers.
Since the beginning of digital we have been lying to the advertisers, whether by charging for “hits” (remember those days)… or unique browsers or views (adblocker etc now have tens of millions of downloads) and now autoplay ads.
We told them that online was much more accurate and targeted… we lied 🙂
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Here is another example:
The headline on SMH today reads: “Boston bombing suspect may have been caught on video”
(With a video featured immediately underneath.)
This suggested to me that the video would have something to do with the headline and thus might show the suspect. It didn’t, the video was the same one that I watched yesterday; a generic vid about the bombings.
This is link baiting. This has dented my experience as a user and makes me less susceptible to click on video’s on this website. (I lose trust when this sort of corner cutting tactic fools me.) NEVER TRY TO FOOL YOUR USERS; ENGAGE YOUR USERS!
http://www.smh.com.au/world/bo.....z2QlHT5GZY
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p.s. I would liken these underhand tactics to the following (I am trying to spell it out to Fairfax, so they can get this right.)
If I went to the zoo and I followed the signposts to the Lions enclosure, however when I got there the enclosure was full of guinea pigs; do you think I would go back to the zoo in a hurry?
Link baiting for ad views – stop it!
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Totally agree that autoplay is “underhand, black-hat and cowboy”… but surely Fairfax’s advertisers must disagree with us? If advertisers/marketers didn’t like it… it wouldn’t be there, cause it’s obviously not there for the benefit of readers
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