Average non-billed pitching hours cost Australian agencies $1m in 2021: Ouch Factor

Darcy Song

September 6, 2022 10:30

Australian agencies are spending an equivalent of $1 million on non-billed pitch hours in 2021. In return, the average agency won just over $3 million in new revenue.

The figure was released in the second annual Ouch Factor Survey, initiated by growth consultancy, New Business Methodology.

The survey questioned 94 CEOs, MDs and leaders from creative, media, digital, PR and integrated agencies, and 14 CMOs and procurement leads, differentiating between independent agencies and holding companies, agency size and agency discipline (creative, media, PR, digital/tech, full-service and consultancy).

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.