Colonial First State brings in Speed as new media agency under new owners

Colonial First State has shaken up its agency roster for the second time this year, appointing Speed as its full-service media agency, ending its relationship with Essence, Mumbrella can reveal.

CFS confirmed the appointment to Mumbrella, which follows the wealth management group bringing in fledgling creative agency, It’s Friday at the start of the year. Shortly after, it released ‘Unleash your second half’, CFS’s first through the line campaign since 2017.

Colonial First State has appointed Speed as its media agency