Industry bodies partner with Ouch Factor Survey to uncover hidden cost of pitching

Kalila Welch

March 1, 2022 1:49

The Ouch Factor Survey has returned for a second year, calling for submissions from Australian agency leaders and marketers about their pitching experiences, with the info to be used to calculate the hidden cost of pitching for both sides.

The survey is being conducted by growth consultancy for the Australian advertising and marketing industry, New Business Methodology, and is backed by the Advertising Council Australia (ACA), Australian Association of National Advertisers (AANA), Media Federation of Australia (MFA) and the Independent Media Agencies of Australia (IMAA), who will each invite their members to participate.

Julia Vargiu | New Business Methodology

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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