Avocados are Australia’s ‘Green Gold’ in new campaign via TBWA Sydney
Comedian Nazeem Hussain is the new face of Australian Avocados, starring in a new campaign and brand platform ‘Our Green Gold’.
The campaign highlights the place of avocados as an iconic part of Australian culture, and has been created by TBWA Sydney and Hort Innovation Group. TBWA Sydney won the account in November 2020.
Australian Avocados are now claiming ‘official unofficial’ sponsorship rights to everything from Sydney ferries to wheelie bins in the campaign push. “We’re making ourselves the official, unofficial sponsor of pretty much everything Australian, ever,” Hussain says in the campaign film.
