Volkswagen’s chief marketing and customer officer Jason Bradshaw departs

Volkswagen Australia’s chief marketing and customer officer, Jason Bradshaw, has left the business after almost six years.

In his time at Volkswagen, Bradshaw lead the integration of a customer experience (CX) strategy across all touch points of the business.

Bradshaw’s work at Volkswagen saw the business overhaul its customer relationship management systems, which significantly increased the positive engagements consumers had with the brand. Under his leadership, Volkswagen also launched an e-commerce platform which served over 1,000 customers in its first nine months and generated $36m in revenue.

Commenting to Mumbrella, Bradshaw said he was “extremely proud of the work the division delivered during my period of leadership.”