AWARD creates residential course for aspiring creative leaders
The Communications Council has expanded its AWARD education program to launch a residential course for writers and art directors aspiring to become lead creative directors.
Warren Brown will chair and curate the new course
The three day residential course will aim to bridge the gap between skills taught at AWARD School and the higher level skills needed as a creative director to lead teams and lure business.
BMF creative founder Warren Brown will chair and curate the new course.
The course will be co-chaired by J. Walter Thompson executive creative director Simon Langley, Rumble creative partner Nancy Hartley and The Monkeys founding partner Scott Nowell.
Tony Hale, CEO of the Communications Council, said the course addressed a gap in professional development offerings within the creative discipline.
“It will help address the significant gap in professional development offerings within the creative discipline, not just by improving the skills and capabilities of our future creative directors but by fostering greater diversity amongst our next generation of CDs,” Hale said.
Brown said shifting from the role of a creative contributor to CD had many complexities which the industry had never addressed on an educational level.
“To be a CD, you have to be the sort of person that has a vision to lead and inspire others, along with the ability to dig deep and keep going when everyone else is full of doubt and giving up.”
AWARD chair Wilf Sweetland said the course was a logical extension of of what AWARD had already accomplished.
“The establishment of AWARD’s Emerging Creative Directors Residential now also provides the structured professional development so important for our future creative leaders,” Sweetland said.
“In the fullness of time we believe the course will become an essential part of creative people’s formal career pathways.”
Detail of the course will be available at Award online.
