Award winning creative director Jamie McTavish returns to Australia as CD of Authentic Entertainment

Jamie McTavish AuthenticAuthentic Entertainment – which rebadged from MCM last week – has appointed creative veteran Jamie McTavish, Mumbrella can reveal.

The move underlines the intentions of the company to boost its creativity credentials. Ahead of the merger of its digital agency brand Igloo and content arm MCM Media, Authentic was best known for its production of mainly music-based radio and TV shows.

Originally from WA, the multi-award-winning McTavish is a 25 year veteran who has mainly worked overseas. Among his most famous campaigns was Heineken’s Skyfall “Crack the Case” branded entertainment tie-in with James Bond movie Skyfall.

McTavish has worked in Australia, London, Malaysia, Africa and most recently, Korea, at agencies including Saatchi & Saatchi, 303, Clemenger BBDO and Grey Africa with brands including Heinz, Unilever, Nestle, PepsiCo Foods, British Airways, Singapore Airlines, Mercedes-Benz and Disney.

CEO John Wardley said: “We are beyond excited that a creative of Jamie’s calibre is joining Authentic Entertainment. This appointment comes at a very exciting time for the business. Bringing Jamie onboard is testament to the fact that we are assembling a world class team, to be an industry innovator and leader in helping brands connect with consumers.”

McTavish, who has won awards at most major creatvity competitions including the Cannes Lions, D&AD, One Show New York, London International, Caxtons and AWARD, said: “It’s great to be moving back to Australia, and joining the leadership team at Authentic Entertainment.”

“I’m looking forward to working with their stellar client portfolio on creating some memorable – and hopefully award-winning – campaigns.”


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