AZK Media hires senior content and comms specialist, Athina Mallis

Marketing, content, and communications business AZK Media has named Athina Mallis as its senior content and communications specialist.

Mallis was previously the editor of the digital intelligence unit at Which-50.

AZK Media, which Azadeh Williams founded three years ago, said the addition of Mallis coincides with an increasing demand for the business’ ‘outsourced CMO’ function.

“Now more than ever before, B2B companies are looking for a trusted partner who understands the nuances of technology, SaaS [software as a service], data and cloud – and who can work as a natural extension of their team,” Williams said.

“Athina has an exceptional background in journalism, custom content creation and social media management across the technology sphere.

“Her multidisciplinary talent in broadcast and podcast production also complements our expansion into multimedia, video and design, which will further strengthen and scale our capability to service our clients – helping to empower their businesses beyond the pandemic.”

AZK Media works with clients across Australia, the US, UK, Canada, Singapore, Israel, and India.

Mallis said the business’ reputation in “the B2B marketing circle” preceded it, and she’s most excited to “bridg[e] the gap between clients and agencies”.

“Previously working for clients in both a content and advisory role, I understand their needs and challenges,” she said.

“With the current climate, it is imperative now more than ever that clients are getting true value when they engage with an agency.

“Effective and strategic marketing across B2B sectors is a fine art, and AZK Media’s innovative approach and world-class CMO capability is exactly what B2B organisations need to help them transform and gain a competitive edge in challenging times.”

Last month, the business expanded its remit on the Silverbullet account.

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