B.B.E wins spot on Holden’s roster as social media agency
Creative agency B.B.E has become Holden’s social agency of record.
B.B.E joins Holden’s existing agency roster with includes The Monkeys, AJF, Special Group, Carat and Isobar.
Holden has appointed B.B.E to social account
The agency will be responsible for the planning and execution of the brand’s social advertising content.
B.B.E will also work with Holden’s other agencies to complete the social assets of a campaign.
Tim Evans, strategy director at B.B.E, said in a statement: “The opportunity to work with a brand as cherished and iconic as Holden is both exciting and daunting. Every Australian has an opinion on the brand, and it’s our job to channel that energy positively.”
Bianca Mundy, GM of digital marketing and loyalty at Holden, added: “We’re pleased to be working with B.B.E. We knew that by choosing them, we’d be getting agility and smarts. Since joining forces, the team has completely overhauled our community management strategy — taking a bold, unapologetic approach. We look forward to maintaining this momentum over the coming months.”
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This is déjà vu!
The ratings come out daily and Ten is trounced again, overnight ratings sinking to new lows and attracting a market share of a paltry 7 per cent.
This rot cannot be allowed to continue, if not for the morale of the hardworking people at Ten -those not banking hundreds of thousands of dollars in bonuses.
CBS must act now and make some “easy decisions” about their current management, wielding the axe and starting at the top.
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I think there’s some cliched Mexican folksongs that can be repurposed for this brand…
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Great work B.B.E
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On’ya Holden
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Nice one. Football, meat pies, kangaroos and Brunswick hipsters.
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Do any of you hipsters even drive? Kidding. Good to see indie agencies having a nibble.
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What?
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