Babushka dolls face of SBS series
Hand-painted Babushkas dolls are the campaign idea to promote SBS television’s new local series of Who Do You Think You Are?
Launching at the weekend, the series will include actress Sigrid Thornton, AFL coach Ron Barassi, celebrity cook Maggie Beer, actor Ben Mendelson, singer Christina Anu and musician John Butler.
The marketing for the series – created by Sydney agency Us – breaks tomorrow. It features hand-painted Babushka dolls in the likeness of each celebrity and their ancestors.
The campaing includes outdoor sites across Sydney, Melbourne and Brisbane and across Fairfax, News Ltd and Max Interactive sites as well as on sbs.com.au.
Credits:
- Creative Agency: US
- Media Agency: Razor
- Creative Director: Josh Moore
- Art Director: Tim Chenery
- Producer: Jeff Edwards
- Copy Writer: Giuliana DeFelice
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
topics
Advertising
celebrity
entertainment
John Butler
Maggie Beer
media news
Razor
SBS
Sigrid Thornton
television
TV
Us
Who Do You Think You Are?
