Baby formula brand Sanulac appoints Mango as social media agency of record

DDB Group’s PR agency Mango has been appointed as the social media agency of record for baby formula brand Sanulac.

The appointment will see Mango deliver social strategy and planning for the brand and be responsible for the community management of the S-26 social platforms, influencer marketing and content production.

Mango will be overseeing the community management of S-26’s social channels

Sanulac marketing director, Mele Philippe, said the brand connected with the Mango team during the pitch process.

“It’s with great pleasure that we announce our partnership with Mango. We really connected with the Mango team during the response process and were hugely impressed with their level of passion for the brands they represent,” Philippe said.

Mango Sydney managing director, Tabitha Fairbairn, said: “Our new partnership with Sanulac is a reflection of the talented Mango team and a sign of what to expect from the agency in 2020. We are looking forward to taking Sanulac to its next stage of growth.”

In December last year, Mango won the public relations account for British Paints. In September, the agency hired Rhian Mason as head of social and content for Melbourne and Sydney.

Last year the agency also grew its experiential offering, and hired Chelsey Raysbrook as senior production manager.


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