Mango becomes the PR agency of record for British Paints
DDB Group agency Mango Communications has been appointed the PR and social agency of record for British Paints.
The agency will be responsible for British Paints’ consumer-facing communications, content and social media. Mango’s first task will be to launch the second iteration of its brand platform ‘FOMU’ – fear of mucking up – which was devised last year by DDB Melbourne.
British Paints has expanded its relationship with DDB Group, appointing Mango to its PR
Within the Dulux Group, DDB Melbourne also works with Selleys, and has the digital account for garage doors and openers business B&D Group.
British Paints senior brand manager Kelly Magee said Mango was a great cultural fit for the brand.
“We appointed Mango as they are a great cultural fit with our business and have with a very strong and broad skillset offering. They demonstrated a passion for creativity and a strong strategic understanding of our communications needs,” Magee said.
Mango Melbourne general manager, Jess Allison, said the appointment represented the growing relationship between DDB and the brand.
“British Paints is an exciting partner to work with and represents a growing relationship across DDB Group. The ability to work alongside other parts of our business to deliver a fully integrated marketing and communications service is truly exciting,” said Allison.
In September, Mango hired Rhian Mason as head of social and content across its Melbourne and Sydney offices.
