Bacardi Lion looks to BMF and ZenithOptimedia

Premium drinks brand Bacardi Lion has appointed BMF as its creative agency and ZenithOptimedia for media planning and buying.  

The brand portfolio includes Bacardi Superior, Grey Goose Vodka, 42 Below Vodka, Dewar’s Scotch, Bombay Sapphire Gin, and McKenna Bourbon.

Colin Rochester, Managing Director of Bacardi Lion, said: “As a growing business, we are confident that the skills, experience and capabilities of both ZenithOptimedia and BMF will best suit our needs across the differing requirements of brands within our portfolio.”


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