Bad karma
“Craig Davis, a senior figure in the Australian and global advertising industry, is walking a tightrope with the launch of his Brandkarma website”
Julian Lee on whether an adman should give consumers a free voice
“Craig Davis, a senior figure in the Australian and global advertising industry, is walking a tightrope with the launch of his Brandkarma website”
Julian Lee on whether an adman should give consumers a free voice
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some people might call it folly but I think it is an honest attempt by an inspired figure in the Australian advertising industry to do some thing good.
One of the problems with social media that also gives licence for people to cut down peoples ideas and people should take responsibility for their discourse online rather then simply be quick to jump into the weigh in with their bravado as also other agencies have found out the hard way .
No matter what peoples opinion I think this is an inspired and innovative attempt to something worthwhile and once brand karma’s community finds some sort of balance we will hopefully will be able to see the benefit of such an initiative.
whilst we can be quick to put down brands we should also be quick to praise them when they do right after all it is the return on emotion it think we all crave as consumers so any initiative in this area that helps bring the understanding between consumer and brands closer together has my vote.
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