Bad Moms debuts at number two as Suicide Squad stays that the top of box office
Bad Moms, the female response from the makers of The Hangover, debuted at number two at this weekend’s box office, but the $3.244m in takings was not enough knock Suicide Squad out of the top spot.
The alternative superhero movie continued to defy bad reviews, taking $5.939m over the weekend to lift its total box office to $23.148m.
Sony’s The Sausage Party opened at number three with $2.506m, ahead of Jason Bourne with $1.883m and Absolutely Fabulous: The Movie with $1.417m.
When will American movie distributors and marketers learn?
The word “moms” does not work in Australia.
Every single film – without exception – that they have tried to flog in Australia that includes the foreign word, “mom” in its title, has failed. Every single time. This is cultural. How dumb can they be?