Bakers Delight’s hot cross buns are ‘freshly baked at 3am’ in new campaign
Bakers Delight has launched its Easter 2019 campaign ‘freshly baked at 3am’.
The commercial features two imaginative bakers who debate life’s big questions while preparing the day’s batch of hot cross buns.
The spot is the first in a series made by McCann Melbourne that will also feature the counting of thousands of chocolate chips and crafting Easter carols.
McCann Melbourne creative director, Andrew Woodhead, said in a statement: “This new series of Bakers Delight Easter ads maintain the cheeky and playful tone set by the 3am brand campaign. It aims to establish a new platform that highlights their baker’s dedication to freshness and enables the brand to highlight their evolving product range.”
Group account director at McCann Melbourne, Lynn Chinnock, said: “It was a pleasure to partner with Bakers Delight for Easter, their biggest season of the year, as they continue to push the boundaries with a fresh twist for the season.”
Bakers Delight head of marketing, Jodi Murray-Freedman, added: “The new 3am creative provides the Bakers Delight brand with greater flexibility and enables us to create a fun series of ads which will assist us to talk about the breadth and depth of our range throughout the year.”
The campaign will run across TV, social and in-store.
Credits
Client: Bakers Delight
Nicolas Georges – General Manager for Growth and Innovation
Jodi Murray-Freedman – Head of Retail & Advertising
Viktoria Ozerova – Campaign Manager
Myshkah Young – Marketing Coordinator
Partner Client: Cadbury
Alexandra Kevork – Brand Manager
Meaghan Brodie – Marketing Manager
Production Company: The Otto Empire
Tim Potter – Director
Jo de Fina – Executive Producer
Giordi Caputo – Producer
Creative: McCann Melbourne
Andrew Woodhead – Creative Director
Aaron Lipson – Associate Creative Director
Jono Aidney – Copywriter
Gabe Woodmansey – Art Director
Production: McCann Melbourne
Cinnamon Darvall – Head of Broadcast
Accounts: McCann Melbourne
Lynn Chinnock – Group Account Director
Sarah Robertshaw – Account Director
Cherry Stevens – Account Executive
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