Balloon goes up on media group buying site LilBirdie
Lil Birdie founders Levy and Tannous
Media group buying site Lil Birdie has today launched its first offer – a deal for brands to sponsor hot air balloons.
The deal is with Picture This Ballooning which runs trips in Victoria, including over Melbourne.
The deal is priced at $9,950, which is a 50% discount on ratecard.
As Mumbrella reported in February, the founders of Lil Birdie say that their model is not based on offering distress media inventory.
The next offer – to launch later this week – will be for what Lil Birdie describes “a media option that’s available in shopping centres in key metro locations”.
Lil Birdie has been co-founded by former AdNews editor Samantha Tannous and Jonathan Levy, boss of brand experience monitoring agency Bravo.
Levy said: “Like other group buying businesses, our deals will be offered online for a very limited time and often in limited quantities, so it will be first in best dressed.”
He added: “This is a unique way for businesses to trial different media ideas while reducing the risks involved with allocating often large sums to media.”
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What a great launch idea! UP UP and Away !
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Good luck guys!!!
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