Australia’s group buying craze has reached the media and advertising industry with the launch of LilBirdie, a site that offers advertisers media space at a hefty discount.
The site is the brainchild of PR and former AdNews editor Samantha Tannous and Jonathan Levy, boss of brand experience monitoring agency Bravo.
Levy said: “This is not about distress space or hard-to-shift inventory. LilBirdie is about opportunities for the media and potential advertisers to learn more about each other, to take part in a dialogue and importantly, to secure amazing deals.”
LilBirdie’s offering works on the same principle as mainstream group buying sites – a large number of consumers get a deal at a much lower price, so long as enough of them sign up for it.
Levy said: “For any media owner, promoting their inventory to as many potential advertisers as possible is a labour-intensive and expensive task. On the flip side, for any advertiser their biggest expense is on media. LilBirdie offers a win-win opportunity for both sides.”
LilBirdie is targeting all media including TV, radio, print, outdoor and ambient media- as well as vendors of marketing products such as promotional products and merchandise.
The first offers begin in a month’s time.