Balter releases new campaign ‘Happy Beerthdays’ to encourage mates buying beers
Queensland’s Balter Brewing Company has launched an integrated campaign, ‘Happy Beerthdays’ for its flagship beer, the XPA in conjunction with Deloitte Digital.
The campaign takes a tongue-in-cheek approach to celebrating every beer that mates buy each other, “because if you’re hanging out with your mates it’s a pretty bloody special day”.
Matt Lawson, chief creative officer at Deloitte Digital, said: “Every Balter XPA is a gift. The slabs are even pre-wrapped. In cardboard. And every catch-up with your mates, especially after last year, is a reason to celebrate. So, Happy Beerthdays, Australia.”
The campaign feature three films, where the audience meets the Balter characters, taking advantage of opportunities to share an XPA and celebrate a Beerthday.
Stirling Howland, brand director and co-founder, Balter Brewing Company said: “From the beginning, Balter has done everything in-house. To go outside our walls and collaborate on our brand was a big decision. But Matt, Chuck and the team have grabbed the tinnie with both hands so to speak and are ripping tops off them left right and centre. They’re also doing really great work and we are pumped with the new campaign.”
In October last year, the Queensland brewer unveiled The Big Slab, in collaboration with Deloitte Digital, designed to boost tourism in the state.
The campaign will run across digital, OOH, social, retail and on-premise.
Balter Beerthday Card from Deloitte Digital Australia on Vimeo.
Credits:
Client: Balter
Stirling Howland: Brand Director
Ben Trueman: Brand & Marketing
Creative Consultancy: Deloitte Digital
Chief Creative Officer: Matt Lawson
Creative Brand & Advertising Partner: Adrian Mills
Executive Creative Director: Charles Baylis
Design: Kyle Lotherington
Finished Art: Mark Scano
Senior Producer: Marlese Sloan
Group Account Director: Morgan Collins
Production Company – Balter
Director: Mike Calvino
Editor: Mike Calvino
DOP: Jamie Brooks
First AC: Nathan Prostamo
Runner: Alan Woodman
Grip: Logan Collier
Gaffer: Luc Cartilier
Best Boy: Matty Evans
Sound: Seth Jackson
Hair & Make Up: Cora Montalban
Post Production – Crayon
Colourist: Dan Stoneshouse
Producer: Laura Hesse
Sound Studio – Risk
Sound Engineer: Dylan Stephens
Producer: Sally McManus
Media – PHD & CUBHouse
Harry Brownbill (PHD)
Leon Samnartino (PHD)
Liam Hale (CUBHouse)
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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