Band-Aid is Australia’s most-trusted brand, according to Reader’s Digest

Household goods have dominated the Reader’s Digest trusted brands list for 2018 with Band-Aid, Dettol and Colgate topping the list and Vegemite voted as Australia’s most ‘iconic’ brand.

The annual listing saw 2,400 Australians surveyed on their most trusted brands across 70 consumer categories.

Australians trust Johnson & Johnson’s Band-Aid brand, according to Reader’s Digest

“This is our 19th annual Reader’s Digest Trusted Brands survey,” said Australian Reader’s Digest group editor, Louise Waterson. “The importance of trust – in a digital age influenced by social media tribes – seems to get more important each and every year.

“As we’ve seen so clearly this year, trust can be hard earned and easily lost, and it can definitely be the difference between success and failure.”

“It is built on quality, consistency, honesty and delivering on your promise. Trust matters, and congratulations to those who have managed to earn it. They enjoy a hard-fought competitive advantage in this day and age.”

The top 15 brands for 2018 were:

  1. Band-Aid
  2. Dettol
  3. Colgate
  4. Gillette
  5. Dulux
  6. Dyson
  7. Energizer
  8. Cadbury
  9. Weber
  10. Bridgestone
  11. Panadol
  12. Aerogard
  13. Listerine
  14. Vegemite
  15. Cancer Council

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