The Loop has appointed Bane Hunter CEO as the Australian based networking site targeting creative professionals seeks global expansion.
The Loop was founded by former MTV staffers Matt Fayle and Pip Jamieson, while Hunter is also an MTV alumni.
Last month Jamieson moved to London to oversee the site’s push in the UK.
Hunter most recently spent six months as chief product officer at A&E Television Networks. Before that he sent two years in an executive role at Conde Nast and prior to that three months at Foxtel. Before that he spent five years at MTV, finishing as chief project officer for content creation and distribution technology.
The Loop describes itself as “a cooler, content rich and more creative version of Linkedin”.
It claims to have 170,000 unique visitors per month of whom 70 per cent return to the site every day, it says. However, these numbers are not audited.
Jamieson said: “By appointing a world class CEO, Matt and I believe we can capitalise on this once in a lifetime opportunity to rapidly scale The Loop internationally and fulfill our dream of making The Loop the leading social and professional platform for creative professionals globally and offer a unique experience when compared to sites such as LinkedIn, Twitter and Facebook.”
Fayle said: “We have built an incredible brand, community and business in Australia, and with no direct global competitors, our immediate opportunity is to scale to other creative regions as quickly as possible.”
Hunter said: “I’m absolutely thrilled to join such an awesome brand, team and organization.”