Banjo wins Rheem

Hot water company Rheem Australia has appointed Banjo Advertising to handle its business a few days after it emerged that Whybin TBWA had left the account.  

John Collignon, GM of marketing for Rheem Australia said: “There’s an incredible pool of great agencies in Australia. After an extensive search we have awarded the business for our icon brand to Banjo Advertising because of their clear understanding of what great brands are about.”

Andrew Varasdi, Banjo managing partner, said: “Rheem has a very strong brand and is a clear market leader. We look forward to working closely with Rheem in shaping their brand story.”

A Rheem ad from Whybin TBWA from 2009:

The appointment to the Rheem business coincides with a number of senior hires at Banjo including Peta Morton as strategic planner, Matt Andrews as creative director for direct response and Tim Hall as creative director of the Brisbane office.


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