Banjo wins Rheem

Tim Burrowes

August 25, 2010 10:36

Hot water company Rheem Australia has appointed Banjo Advertising to handle its business a few days after it emerged that Whybin TBWA had left the account.

John Collignon, GM of marketing for Rheem Australia said: “There’s an incredible pool of great agencies in Australia. After an extensive search we have awarded the business for our icon brand to Banjo Advertising because of their clear understanding of what great brands are about.”

Andrew Varasdi, Banjo managing partner, said: “Rheem has a very strong brand and is a clear market leader. We look forward to working closely with Rheem in shaping their brand story.”

A Rheem ad from Whybin TBWA from 2009:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.