WPP sees strong profit bounce

Tim Burrowes

August 24, 2010 6:06

WPP’s bounceback from the global downturn appears to be continuing, with the company this afternoon announcing a large jump in profits compared to the same six months last year.

In its interim results for the first half of the calendar year, WPP said:

“Headline earnings before interest, taxation, depreciation and amortisation (“EBITDA”) was up 23.1% to £560.8 million and up 19.3% in constant currencies. Headline operating profit was up 33.1% to £455.3 million from £342.2 million and up 27.9% in constant currencies.”

The EBITDA figure for the global marketing giant is equivalent to AU$970m.

The update made no specific mention of the Australian market, but it did say that Asia Pacific revenues were up 3% in the second quarter compared to being down 2% in the first three months of the year.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.