ME bank renews partnership with Village Cinemas
ME bank has announced it will continue its partnership with Village Cinemas Australia and joint venture partners Event Hospitality & Entertainment.
The announcement:
Industry super fund-owned bank ME today announced a renewal of their partnership with Village Cinemas Australia and joint venture partners Event Hospitality & Entertainment.
The partnership which extends across Village, Event, Greater Union and Birch Carroll & Coyle cinemas nationally; and will enable ME to continue to promote its brand at the movies and build on its awareness and recognition via a variety of cinema assets and bespoke executions.
ME Brand and Digital Director, Ingrid Purcell said ME has achieved some excellent results through the partnership since signing up last year.
“ME’s advertising engaged millions of cinema attendees, ultimately boosting ME’s brand awareness and consideration.
“We’re looking forward to making ME even more famous via silver screen over the next two years.”
Village Cinema’s Australia General Manager Sales and Marketing, Mohit Bhargava, on behalf of the joint venture said: “we’re excited to continue working with ME and look forward to helping them continually reach their objectives.”
“ME have noticed a significant boost in their brand profile though our varied cinema assets to reach an extremely captive and engaged audience,” he said.
Village Cinemas Australia and Event Hospitality & Entertainment combined boasts the largest cinema presence in Australia and is excited to offer huge line-up of blockbuster films coming in 2017. The joint venture also offers industry-leading member loyalty programs, and some of the country’s top entertainment websites and social media communities.
Source: Twenty3 Sport + Entertainment
