Banks and tech top Australia’s most tweeted brands in year dominated by #auspol

Politics and entertainment have dominated Twitter’s Australian traffic in 2018, with #auspol topping the Australian list of most tweeted hashtags, while #qanda and #libspill took the third and fourth spots.

The social media service’s annual round up saw last year’s most tweeted business, Australia Post, drop out of the top ten after the criteria was changed to put more emphasis on engagement. The change saw banks and tech companies dominate the list.