F.Y.I.

Twitter names Australia Post as the nation’s most tweeted brand

Australia Post, Telstra and Qantas are the most tweeted about Australian brands, Twitter announced today in its ‘Most Tweeted for 2017’ list. Meanwhile #auspol and #marriageequality topped the hashtag list while Korean boy band BTS topped the music performer chart and Hugh Jackman was the most-popular movie star.

The announcement;

2017 was another eventful year locally and around the world, and as always we saw it all play out in a big way on Twitter in Australia.

Discussion around political topics is always huge in Australia, and 2017 was no different, which saw #auspol retain it’s position as the most-Tweeted hashtags of the year by Aussies on Twitter. While #auspol is a hugely varied topic that often fuels ABC’s top five regular hashtag #QandA, Twitter is about informing and uniting people, and this year we also saw a lot of political Tweeting attached to social movements such as #MarriageEquality, #Manus and #StopAdani.

But it wasn’t just politics and movements that got us Tweeting in 2017. The phenomenal rise of esports in Australia has pushed #gaming into the top ten hashtags for the year, ahead even the #ausopen tennis.

Australian Twitter hasn’t been immune to the K-pop sensation sweeping the world, and Korean favourites @BTS_twt (the most-mentioned Twitter account in the world in 2017) had the ninth most Tweeted hashtag by Australian Twitter with #BTS.

Trends

Here’s the ten biggest hashtags in Australia for 2017:

People

Here are the most followed Aussies on Twitter in 2017:

When it comes to Twitter’s most-followed Australians, our many world-famous entertainment superstars – especially music stars – dominate, each of them offering their massive global fan bases inside access you can’t get anywhere else.

The big news in 2017 is that Australia has a new king of Twitter, with Wolverine star @HughJackman overtaking @5SOS frontman @Luke5SOS as the most followed Aussie. Both these stars also cracked through the 10 million follower barrier this year, an extraordinary achievement for both Aussies legends. Other big movers in 2017 were at @iggyazelea and @troyesivan, both of whom made followers gains of more than a million.

The Golden Tweet

Perhaps unsurprisingly, this year’s “Golden Tweet” (the most Retweeted tweet) in Australia was about #marriageequality, the most Tweeted about #auspol topic since August. This celebratory Tweet from @AMEquality has been Retweeted almost 20,000 times:

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