Bankwest adds to ‘Bank Less’ platform with ‘Fearless Everyday’

Bankwest and its bespoke WPP integrated agency UNION have launched the latest everyday banking campaign, building on the ‘Bank Less’ brand platform.

‘Fearless Everyday’ serves to promote the upgraded benefits of Bankwest’s Platinum Debit Mastercard with an integrated campaign that addresses an audience that seeks to immerse themselves in new experiences, while still getting the best value out of their banking.

The ‘Bank Less’ platform was first launched by UNION in 2018, a year after the WPP AUNZ Group was appointed to handle Bankwest’s creative and communication account. The agency has continued to iterate the platform over recent years to promote new products, most recently adding it’s ‘Less Lazy Home Loans’ in May this year.