Bankwest appoints WPP AUNZ as marketing and comms agency
Bankwest has appointed WPP AUNZ Group to handle its creative and communications account.
The bank will work with WPP agencies including Ikon Creative, Ogilvy Sydney, The Brand Agency, VML, PPR, PRISM, PLAY Events, Kantar and Hogarth.
Bankwest will continue to work with its current media agency, Ikon Communications, which is also part of the WPP holding group.
there will be more of this in future i would suggest.. becoming very hard for marketers to deal with competing interests of all agency partners.. better to go with one group
Boom! Go Team WPP!
How many WPP agencies does it take to fix a light bulb? Ikon Creative, Ogilvy Sydney, The Brand Agency, VML, PPR, PRISM, PLAY Events, Kantar and Hogarth.
So as the ‘horizontal’ team that started it all starts to unravel, Bankwest falls for the disintegrated cluster f*ck. Well played.
http://adage.com/article/agenc.....ln/311443/