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Bankwest highlights business banking division with ‘In Good Company’ campaign

Bankwest is drawing on the stories of its business customers in an effort to highlight the bank’s business banking division in a new campaign from Host.

‘In Good Company’ has seen the bank utilise its business customers from across the country who appear alongside the bank’s business staff in testimonial-style videos.

Bankwest general manager of customer communications & brand Paul Vivian said: “We are making banking easier by knowing our client’s business not just their banking. This campaign is aimed at demonstrating how we have delivered on our business banking value proposition through the stories of our customers.

“It signals the commitment of the brand to the business community as Bankwest continues to invest in developing its brand, its people and its capabilities.”

The campaign, which launched across print, outdoor, digital, social, cinema and inflight across Qantas’ TV network and lounges, is running next to the bank’s FYI campaign featuring John Cleese.

Bankwest

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