Bankwest set to unpack its anti-bank sentiment and brand positioning as Mumbrella Finance Summit returns

Mumbrella’s Finance Marketing Summit is set to return in July this year, with Bankwest taking to the stage to analyse the relationship between a consumer and a bank, while revealing how the brand managed to use anti-bank sentiment to its advantage.

Haylee Felton, Bankwest’s executive manager of brand and marketing, and Paul Nagy, chief creative officer at VMLY&R and WPP’s bespoke agency, Union, will reveal the insights, strategy and results behind Bankwest’s ‘Bank Less’ campaign.